About
Rauno Heinonen
25 years of leading communications inhouse, 7 years as advisor and interim manager. Still curious. Still impatient with bad jargon.
I’ve spent the early part of my career inside organisations — sitting in the management team, making the calls, handling the crises, reporting to the board. That’s the experience I bring to every engagement.
My background spans digital businesses (media, gaming, information services), industrial companies (pulp and paper) and consulting. I’ve served as SVP of Communications and Investor Relations for listed companies like Alma Media and Rovio Entertainment, led brand transformations, built sustainability practices and managed more crises than I care to count.
I hold a Master of Political Science degree, which mostly taught me that politics and business communication have more in common than either side would like to admit.
How I Work
I’m direct but in a polite way. I learn fast and I don’t waste your time. I’ll give you ten ideas where you might use five — and I consider the five you reject a sign that I’m pushing you in the right direction.
I’m practical first, strategic second. Not because strategy doesn’t matter — it does — but because I’ve seen too many strategies die on a PowerPoint slide. The companies that win are the ones that execute and amend things on the go.
Career Highlights
- Pure Position — Founder & Senior Advisor, 2019–present
- Rovio Entertainment — SVP, Communications & IR, 2017–2018
- Alma Media — SVP, Communications, IR & CSR, 2007–2017
- Miltton — Account Director, 2006–2007
- Satama Interactive — Director, Communications & IR, 2005–2006
- M-Real (Metsä Board) — VP, Corporate Communications & Branding, 2000–2003
- ICL Finland (Fujitsu) — Director, Communications & Group Marketing, 1995–2000
Partners
Strategic Partnership
We work in strategic cooperation with BPI Bully Pulpit International to handle engagements across Europe and globally. BPI brings deep expertise in EU-level public affairs, crisis communications, and stakeholder engagement across the Nordics and Europe.
When your challenge crosses borders or enters the political arena, our partnership with BPI gives you access to a network that delivers at scale.
Local Partners
For larger engagements, we draw on a trusted network of specialists and senior advisors — from digital communications and sustainability to brand design and public affairs. This means we can scale up quickly and keep things moving, without you having to manage multiple agencies.