ADVISORY & INTERIM MANAGEMENT

Pure Position is a management advisory offering consultancy and interim management. Our sweet spot is in the intersection of leadership and communications, culture and brand.

We guide organisations to discover their purpose and vision, and to design & execute impactful strategic communications, responsible brand and empowering culture. During times of chance, we counsel leaders to perform and communicate better. All that with a hands-on, no fear attitude.

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Pure Position stands for clarity. As management advisory, we help in finding a clear direction for your organisation, in crystallising and communicating your strategy and in starting a transformation to an engaging brand, empowering company culture and sustainable business growth.

Whatever is the reason for your need to transform your business, clarity helps. Being as clear as possible in your purpose, vision and strategy makes change so much easier to lead and more motivating to contribute in.

Pure Position works in the intersection of business management and communications, brand and culture to make transformation smoother and more successful. As we all know, success requires 10 percent strategic thinking and 110 percent execution (sweating the small stuff) – and this is the way we’d love to support you, even if it takes standing on our hands.

HOW PURE IS YOUR POSITION?

how CAN WE GUIDE YOU?

DIRECTION

Establishing
vision

Purpose
discovery

Connecting purpose
with corporate responsibility

Corporate responsibility
as a business driver

COMMUNICATIONS

Strategy communications

Change communications

Financial communications

Stakeholder
engagement

Investor relations

Crisis communications

Corporate and public affairs

CULTURE

Purpose-driven
brand strategy

Empowering
brand and culture
integration

YOur Guide

Rauno Heinonen has 25 years of leadership experience in communications, corporate responsibility, branding and investor relations.

Who?

Rauno Heinonen (M. Pol. Sc.) is an experienced communications and brand leader with decades of hands-on industry experience in digital businesses (media, gaming, information services), process-based industry (pulp and paper) and consulting (communications). He has since mid-1990s served in a number of senior corporate positions, including as SVP of Communications and Investor Relations for Alma Media and Rovio Entertainment.

Rauno Heinonen

Founder & Senior Advisor

Experience

- Senior Advisor, Pure Position, 2019–
- SVP, Communications and IR,
  Rovio Entertainment 2017–2018
- SVP, Communications, IR, CSR,
  Alma Media, 2007–2017
- Account Director, Miltton PR Agency,
  2006–2007
- Director, Communications and IR,
  Satama Interactive, 2005–2006
- Senior Advisor (freelance) 2004–2005
- VP, Corporate Communications and Branding,
  M-Real (Metsä Board), 2000–2003
- Director, Communications and Group Marketing, ICL Finland (Fujitsu), 1995–2000

Why me?

“I’m someone who likes to renew things – while you’re at it why wouldn’t you make it better?

I’m rather practical even tough sometimes creating new requires a moment to think. But it’s only the practical deeds – naturally those that are aligned with your fundaments – that take your company forward.

New ideas are still needed, and those I can provide. Normally, clients accept half of my ideas, the other half are rejected as too radical, at least for now. I consider that as my merit. How about ten developments ideas from the intersection of business strategy, culture and communications – would you want to evalulate them to pick out five?

My strenghts include fast learning, interpersonal skills and results-driven mindset.”

PARTNERS

Our expertise is complemented by a strategic partner agency BOLDT

Pure Position works in strategic cooperation with BOLDT Partners to fulfill assignments across Europe and globally.

BOLDT is extremely well positioned to handle demanding EU-level public affairs issues and crisis communications across Nordics and Europe.

What are you waiting for?

Get In Touch

RAUNO HEINONEN | +358 40 861 9345 | RAUNO (at) PUREPOSITION.FI